In many industries, field sales organizations can be the most effective and highest cost means of generating demand and revenue. So, active management of the behavior and performance of an organization's field staff is critical to achieving maximum sales and customer acquisition results. Given the value of this vital resource, Field sales performance management is more important than ever. However, performance management efforts in sales can be hindered by:
- Inadequate analytical tools for front line sales managers to track employee behavior and results
- Poor visibility into variability in sales force performance, including a large gap between high- and low- performers
- Manual, error-prone incentive pay processes, leading to misalignment, wasted time, and mistaken payouts – a drain on profits and sales motivation
- Inflexible variable pay plans, KPIs, and reports that quickly become outdated and cease motivating the right selling behavior
- Lack of consistent, sales-focused coaching processes and tools
- High turnover of sales representatives
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